Twitter is a phenomenon that is now sweeping the world in terms of growth and popularity. What is Twitter, can it be of any benefit to a small business.
The potential of Twitter very much depends on your business model, but there are plenty of examples of companies using Twitter in customer support, sales, research and other methods.
Twitter: What is it?
Twitter is known as a 'Micro Blogging' tool which basically allows users to post short messages (max 140 characters) on to their profile. These messages are then related to anyone who has chosen to 'follow' that user on twitter. Messages are related by a number of methods including via the web and via sms to cell phones. In the UK messages cannot be picked up via SMS, only via the web.
To update your twitter account, you simply login at twiiter.com and type in your message. Thats it. Your followers will pick up your message or 'tweet' when they login to their account, or immeadiately via sms if in the US.
